But flywheels are of course relevant for business and audience building as well. The general idea is to create systems that feed into each other and help the different parts gain visibility, grow, and provide more overall value for the people who discover those.
Flywheels are very useful because audiences are generally scattered. For instance, a part of my audience is on Twitter, another (probably partly overlapping) is on Medium, yet another is on LinkedIn, etc. Different sub-groups that follow me are aware of a part of what I do. But of course, my goal is to let as many people as possible know about the other things I’m working on.
I’ve been thinking about flywheels for a while, but have let mine grow organically so far, apart from a few isolated improvements here and there. I started by adding links to my Twitter account in my blog post signatures, cross-posting my articles, mentioning my products, sharing my content on different social networks, etc.
Now, I want to be more thoughtful and carefully design my flywheel(s). To kickstart this effort, I’ve created a few mind maps to help me visualize all of the places where I host, publish, share or sell content. This includes my Websites, the communities I’m a part of, my social media accounts, all of the places where I have a user profile, etc.
The next step for me will be to think about the pathways I want to put in place between the different pieces of the puzzle.