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DeveloPassion's Newsletter - Broken records

DeveloPassion's Newsletter - Broken records
By Sébastien Dubois • Issue #59 • View online
Hello everyone! I’m Sébastien Dubois, your host. You’re receiving this email because you signed up for DeveloPassion’s Newsletter. Thank you for being here with me ✨
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Welcome to the 59th edition
Another week, another newsletter! I hope that you all had a great one 🤩
Welcome to all the new readers ❤️
This week, my ex and I have continued working in the house. It’s a drag, but it needs to be done. It feels weird to see those rooms finally finished and beautiful, but ultimately for another family. There’s no denying that it feels like failure. That’s the image society sends us back. But I’m confident that it’s for the best.
There’s much more I’d like to discuss, but given how crowded this newsletter has become, I’d better not 😂
For some reason, the visits to my Website have flattened this week. I don’t know yet why this has suddenly happened, but it’s quite weird. I’m not even sure where to start looking ;-)

The Lab 🧪
I haven’t launched new experiments this week, as I’m really in over my head at the moment.
My Obsidian Starter Kit has been really successful. Last week I sold 24 copies ($280) and this week I’ve reached 49 sales in total ($740). I’ve raised the price twice (from $9.99 to $14.99 then to $19.99) and will soon increase it once more.
I’ve started producing more content for the accompanying user guide and will cross-posted some content on my blog.
Meanwhile, the PKM Library continued to generate steady revenue, which is quite cool!
Sales in the last 30 days
Sales in the last 30 days
As you can see above, I’ve actually beat the record of sales made during the day when one of my articles was on top of Hacker News. I really didn’t expect that.
In total, I’ve now reached ~1.5K in the last 30 days, which is quite a cool milestone. That is the combination of the Gumroad sales, the revenue of my articles on Medium, the ads on my Website, etc. And that’s excluding the revenue I get through consulting 1-2 days a week 🎉.
Tiered pricing equilibrium
I’ve been thinking some more about tiered pricing this week. While I’m really sold on the approach, I must say that once the price goes a tad too close to the “limit”, it becomes problematic.
Once the price gets high enough, potential customers’ loss aversion makes them feel a risk. They ponder, take more time to decide, and either buy, wait some more, or forget about it. The effect is especially strong when a new tier has just been launched and there are many units left.
As a result, even with a risk reversal mechanism in place (i.e., a money-back guarantee), sales slow down.
When they do, our temptation as sellers is to react and go back to the previous price in order to avoid missing sales. But I’m not sure yet what the best reaction is at that point.
My current thinking is that I should at least wait a week to have more statistically relevant data before adjusting the price. But of course, it’s a bit stressful.
The good news is that FOMO kicks in and counter-balances the negative effect once the number of remaining units gets low enough (i.e., 5-10).
I’m no economist, so take this all with a grain of salt 😂
I’ll need to do some research about this.
Things I've learned this week
Some of the things I've learned this week
Some of the things I've learned this week
As I’m going through a crisis, I’m learning a lot less than usual. I’ve almost stopped reading, stopped writing my Dev Concepts series, etc.
Still, I explored a few interesting ideas this week:
  • Automation is the serialization of understanding
  • As content creators, it’s much more interesting to create a cohesive library of content than to focus on virality and make a few bright sparkles
  • Progress is rarely linear. We sometimes feel we’re not making any progress and all of a sudden we make huge leaps forward
  • Learning is the ability to not give up. It’s something I’m doing my best to teach my son. If you quit too early, then you can’t learn much
  • By the time we learn about the strategy others leverage, it’s already too late
Recent articles
Why you need a single source of truth for your PKM system
Books corner
A Candid Aim
Quotes of the week
  • Necessity is the brave teacher. Who leads us to brilliant questions. She’s like a determined preacher. Who shares bold insights and suggestions — Aida Mandić
  • Your success in life depends on your ability to make good decisions. Your happiness depends on your ability to not care about the outcomes — Naval Ravikant
Tips of the week
IKEA Hackers - Clever ideas and hacks for your IKEA Furniture
How cool is that?!
PKM Links of the week
How to approach tags in your personal knowledge management (PKM) system
Juggl (Out now! 1.0.1): A completely interactive, stylable and expandable graph view plugin!
Using Obsidian For Writing Fiction & Notes » Eleanor Konik
Tech Links of the week
Warp: The terminal for the 21st century
Highlights from Git 2.36 | The GitHub Blog
Announcing the Cloudflare API Gateway
Microsoft PowerToys: Utilities to customize Windows
SvelteKit on the edge
That’s all folks!
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